Where does it come from?

Amar Industries is today one of the India's leading manufacturers and exporters of writing instruments. Nuovo pens has been accepted worldwide through an almost fanatical focus on quality and customer service, which has won us in the global writing instruments market. Our products have been widely accepted for more than two decades because of the excellence in quality and our current exports cover a number of countries around the globe, with our major markets being in the USA, Europe, South America and Australia.

Our manufacturing processes are instilled with a quality focus to ensure that the end product is perfect in all aspects. Our production capability is tremendous with the state-of-the art moulding machines and an in-house tool room facility. Each pen undergoes rigorous quality control and is inspected at various stages in the manufacturing process, from inspection of the components to writing tests and individual inspection of the final product, to ensure that we deliver a quality product. We are proud to be certified by the Government recognized ‘One Star Export House’.

Our policy is focused on delivering quality and service to our customers. Timely deliveries and prompt customer service has been the cornerstone of our success.